Paper display shelf's functions and features
What functions dose paper display shelf have?Paper display shelf application is more and more widely.Paper display shelf's function is:
1. Paper display shelves appearance can be color printing, is an excellent advertising carrier;
2.Paper display shelves all (or) mainly by printing paper and cardboard of hardness, enough to carry the promotion goods, and comply with the strict environmental requirements;
3.for all kinds of large-scale promotional activities, stores, shopping malls, exhibition, etc., design, color, modelling are free to innovative design, excellent propaganda effect;
4.light weight, can flat packaging, save logistics cost, can be used over and over again;
5.economy and highly practical, seller after use, as a result of factors such as improved product appearance design, convenient disposal recycling department.
6.could be selected according to the requirement of the customers and carry different paper material supplement, with other materials (metal, wood, plastic, etc.) of hybrid structure frames;
7.convenient supplier from origin after loading directly to the final point of sale packaging sales, save repeatedly stow the repackaging cost;
Paper display shelf has the very high economic value, for any forms of businesses, has attract customers, promote the product.At the same time, for the enterprise and improve the commodity image and corporate reputation.Paper display shelf mainly has the following features:
New product to inform
Most of the paper display/cardboard display shelf belong to inform advertising of new products.When new product sale, cooperate with other mass media publicity, in sales areas use cardboard display shelf for promotional activities, can attract consumer attention, stimulate their purchasing desire.
Attract customers into the store
Two-thirds of the people in the actual purchase is temporarily make a buying decision, apparently, retail sales and its flow rate is proportional to the customer.So the paper shelf/cardboard display promotion the first step is to attract into the shop.
Lead customers to stop
How to attract customers attention and trigger interest in the goods, cardboard stands can reveal frame with its novel design, gorgeous color, unique design, such as form customers attention, to make it stop and interested in advertising in the goods.Unique, compelling paper display rack can often play an unexpected effect.In addition, the site operation, trial samples, such as free in-store advertising form, can greatly arouse the interest of the customer, induce buying motives.
Make final buy
Stimulate customer eventually buy is the core of the paper display shelf.Therefore, we must seize the customer's concerns and excitement.Actually in front of the induction of work is the basis of the customer eventually buy, customer is buying decisions through a process, as long as do enough to promote in the process of work, the result is produced naturally.
Replace the salesman
paper display shelf has a "silent salesman" and "the most loyal salesman" reputation.Paper display shelf often use the environment is a supermarket, and buy in the supermarket is optional way, in the supermarket, when consumers face a lot of goods and do not know how to start, put in the goods around an outstanding piece of paper shelves reveal frame, faithfully, and constantly provide product information to consumers, play a role to attract customers, contribute to its purchase determination.
Create an atmosphere of sales
Use paper display strong colors, beautiful patterns, prominent modelling, humorous action, accurate and vivid advertising language, can create a strong sales atmosphere, to attract consumer attention, make its produce impulse purchase.
To promote the enterprise image
Paper display shelf, like other advertising, in the marketing environment can rise to set up and improve enterprise image, and then keep a good relationship with the consumer.Paper display is an important content of corporate visual identity.Retail enterprises can store logo, standard word, standard color, corporate image design, advertising signs, slogans, etc to make all kinds of paper shelves reveal frame, to shape a distinctive corporate image.
Holiday sales promotion
Paper display shelf is holiday promotion of an important means.Among various kinds of traditional and modern festival, paper display shelf can create an atmosphere of joy.paper display shelf for holiday sales season played their part.